Tourism is an important aspect of the commerce and culture of the Tamworth Regional Council local government area. The Council's mission is to actively promote and develop tourism in all areas of the region for the benefit of all regional communities. In the year 2000, the Council of the day formed a not for profit company limited by guarantee known as Tourism Tamworth Ltd, independent of the Council to be the preferred provider of tourism marketing, management and promotional services.
Within the Tamworth Regional Council local government area, Tourism Tamworth Ltd is responsible for:
- marketing and development of the tourism industry
- promotion and development of Tamworth to the conference and convention market
- marketing and promotion of Council and Community events
- marketing and promotion of the Tamworth Regional Entertainment and Conference Centre
- marketing and promotion of the Australian Equine and Livestock Event Centre
- marketing and promotion of the Tamworth Capitol Performing Arts Theatre
- marketing and promotion of the Tamworth War Memorial Town Hall
- promotion of the Regional Council area to tourism, entertainment, convention, sporting and trade show groups
- marketing and promotion of the Tamworth Country Music Festival
- management and operation of Visitor Information Centres in Tamworth, Barraba, Manilla and Nundle
- engagement with tourism operators and groups and provision of active and high quality promotion
- development and implementation of an overall Tamworth Regional Council Tourism Business Plan